Wildlife Conservation and Biology Essay - 1571 Words

There are 6.5 million species of land mammals. Wildlife biologists get the privilege of studying and spending time with these animals as their everyday life. I should be a wildlife biologist so I can study land mammals. Wildlife biology is a field of biology in which land animals are studied. It deals with all animals with backbones and studies individual species of wildlife, their habitats, and surrounding ecosystems (Fitzgerald). It also studies how animals may interact with their ecosystem. Without wildlife biology we would not have extensive knowledge of other animal species, and how they could be linked to humans. Wildlife conservation in the United States has been based on the Public Trust Doctrine where in wildlife and†¦show more content†¦The first national park, Yellow Stone National Park, was established in 1872 by Ulysses S. Grant (Brown). This was one of the last explored areas in the west. This establishing of a national park led to more wildlife conservation national movements. In 1887 President Roosevelt gathered a group of influential American hunters in New York to form the Boome and Crockett Club with a mission of preserving big game in North America (Brown). In the 1930’s management of wildlife resources began in earnest. Funds were mostly provided by levies on hunters (Brown). The 1930s were also the beginning of wildlife research in the United States. The leader of this effort was Aldo Leopold (Brown). Wildlife biologists need many years of schooling and hands on experience to become experts at their jobs. Altogether with bachelors, masters, and doctorate degrees, it is close to 12-14 years. Each university is different in how many credit hours are needed. The areas are general biology, ecology, genetics, cellular biology, evolution, wildlife management, and fisheries management (Everyday Life). Deciding on a school is based on what area I want to work in. If I want to be a marine biologist, schools on the coasts of o ceans are the best for me to go to. To become a wildlife biologist, colleges with programs that focus on land mammals are the best option. One college that is very popular for this study is Texas A and M University. Texas A and M University is constantly ranked amongShow MoreRelatedLoss of Species Due to the Biodiversity Crisis1040 Words   |  4 PagesThe seriousness of the current ‘biodiversity crisis’ and the increasingly loss of species diversity have aroused the boldness in conservationists to propose not so conservative solutions. Such as an attempt to restore in our present environment the wildlife diversity lost in the Pleistocene period. This proposal is incited by Donlan et al. (2006) that â€Å"call for restoration of missing ecological functions and evolutionary potential of lost North American megafauna using extant conspecifics and relatedRead MoreConsequences of Urban Sprawl701 Words   |  3 Pages urban life imposes difficult and restrictive conditi on that can have detrimental effects on wildlife. Among all the major urban-associated factors, one has recently received a lot of attention: Anthropogenic noise. Expanding urbanization had led to a strong increase in the levels of background noise and there is increasing evidence that noise pollution can have a collection of harmful effect on wildlife, especially birds because they considerably rely on acoustic communication. Urban noise is characterizedRead MoreOutline Template for Apa Guidelines1075 Words   |  5 Pagesstate parks | |Central Idea: |Jet skis should be banned in national and state parks because they make too much noise, | | |harm the environment, and harass wildlife. | INTRODUCTION I. Attention Material A. This is a jet ski [PowerPoint slide will be shown]. 1. Some people love them and want to use them on all waterways. 2.Read MoreThe Importance Of A Foreign Country Has Changed My Life1057 Words   |  5 Pagesinternational students. It was more that this program picked me then I picked this program. My field of study at Ohio University is Wildlife and Conservation Biology. As I looked through programs it was extremely difficult to find a program with classes that would work for my major. This was the only program that offered a variety of courses specifically related to wildlife and ecology. It also worked out well financially since the program’s cost was lower than average. Though this course might haveRead MoreTemperature Mediated Moose Survival1389 Words   |  6 Pages2009 Summary Complete citation. Author(s), Date of publication, Title, Journal, Volume #, pages (1pt) Lenarz, M. S., Nelson, M. E., Schrage, M. W., Edwards, A. J. (2009). Temperature Mediated Moose Survival in Northeastern Minnesota. Journal of Wildlife Management, 73(4), 503-510. Key question(s) being addressed (1pt) â€Å"Our primary objective was to estimate annual and seasonal survival rates in adult moose in northeastern Minnesota and determine whether heat stress explained variation in theseRead MoreGenetically Vigorous Populations Essay1508 Words   |  7 Pagestolerance of environmental extremes, dispersal and colonizing ability, the timing of seasonal and annual cycles (phenology), disease resistance, and many other traits†¦to ignore genetic variation is to ignore one of the fundamental forces that shape the biology of living organisms† (Falk, D., Knapp, E., Guerrant, E., 2001). Genetic diversity also affords different organisms to change with the ever-changing environment around them. Environmental variation, over time, is known as natural or historic rangeRead MoreThe Impact of Sea Otters on Marine Ecology Essay1217 Words   |  5 Pagesincluded in the Wildlife Management Endangered Species list to protect them from further deterioration. It is only through widespread co nservative measures that sea otters can be saved and their optimal populations restored. This would in turn lead to the preservation of coastal marine ecology and biodiversity through the preservation of kelp communities. Implications of including sea otters in the endangered list Considering the impact of sea otters on marine ecology, their conservation under theRead MoreEssay about Impact of Sea Otters on Community Ecology1487 Words   |  6 Pageskelp. Within a year of incursion of sea otters, the area became mostly free of sea urchins and beds of giant kelp Macrocystis and other seaweeds were abundant (â€Å"Interaction with kelps and sea otters†). Sea otters must be included in the Wildlife Management Endangered Species list to protect them from further deterioration. It is only through widespread conservative measures that sea otters can be saved and their optimal populations restored. This would in Read MoreThe Importance Of Leniency On Permit Requirements1263 Words   |  6 Pages The FWC states that it is â€Å"a popular myth† that an animal can be easily relocated (â€Å"Relocating Wildlife†, n.d.). Relocating wildlife can cause stress (and thus compromise their immune system), expose them to an area where they have no experience, expose them up to territory disputes, expose them to the risk that recipient sites may not be completely suitable, and spread disease (â€Å"Relocating Wildlife†, n.d.). â€Å"Although RRT [Relocation, Repatriation, and Translocation] programs may work under certainRead MoreHuman Involvement And Human Intervention1225 Words   |  5 Pagesof a variety of factors, such as lack of genetic diversity and human conflict, there are only three free-ranging bison herds in the US. These include Yellowstone Park, Henry’s mountains and Book Cliff herds in Southern Utah (NWF 1). The National Wildlife Federation (NWF) is working to return wild bison to their homes in Montana. In figure 1, one can see how a bison herd is thriving in its environment by feeding on grass and shrubs, in Montana. This shows how a particular species fits into a certain

The Trolley Problem - 1420 Words

1 Explain the Trolley Driver, Bystander at the Switch, Fat Man, Transplant, Hospital scenarios discussed in the The Trolley Problem reading. In doing so, address what the ethical issue(s) are in each of these scenarios. The trolley problem can be expanded to discuss a number of related ethical dilemmas, all referring to the conflicts inherent in utilitarianism and consequentialist ethics. The problem with the trolley driver scenario is that the driver is faced with a choice of whether to infringe on the rights of one man (the man on the tracks) or whether to allow the trolley to crash, thereby killing the five people on board. The driver is stuck between two equally unfortunate situations, and the issue calls into question whether it is more ethical to save five lives than it is to refrain from infringing on the life on an innocent man. Inherent to the problem is the fact that it is impossible to know whether the diversion of the trolley will in fact save the five lives. In the alternative scenario involving the Bystander at the Switch, the actor in question is not the driver but a person who has the ability to pull the lever that will divert the trolley towards one workman, versus the five workmen that will be killed if no action is taken. The dilemma is only slightly different from the original involving the onus on the driver. Either way points to the fundamental ethic of killing one to save five, and whether to do so would be the ethical choice. The differenceShow MoreRelatedThe Trolley Problem, by Judith Jarvis Thomson768 Words   |  4 PagesThe Bystander at the Switch case is a fundamental part of Thomson’s argument in â€Å"Trolley Problem.† The basis of her paper is to explain the moral difference between this case, which she deems morally permissible (1398), and the Transplant case, which she deems morally impermissible (1396). In the Bystander at the Switch case, a bystander sees a trolley hurtling towards five workers on th e track and has the option of throwing a switch to divert the trolley’s path towards only one worker. Thomson findsRead MoreWhat Is And Isn t Owned. Thomson And The Trolley Problem973 Words   |  4 PagesWhat is and isn’t owned Thomson and the Trolley Problem Most people think that killing is worse than letting die. The latter is a fact. Throughout her essay, Thomson explores this idea and comes to the surprising conclusion that it is sometimes permissible to kill instead of letting die. This along with the famous Trolley Problem, first introduced by Philippa Foot, as well as a few other examples and variations, leave the reader with ambiguity on the subject: exactly under which circumstances isRead MoreThe Trolley Problems875 Words   |  4 PagesThe Trolley problems are unique in that the two cases are two morally different ways of presenting the same dilemma. The key difference between the switch case and the platform case is the directness of the consequences of one’s actions. I will argue using Kant’s deontological ethical theory why one should pull the lever but not push the backpacker because of the different affects on morality that arises with the change in role you play in each scenario. When presented with the switch case a utilitarianistRead MoreThe Trolley Dilemma By Philippa Foot812 Words   |  4 PagesThe trolley dilemma was first created by Philippa Foot The Problem of Abortion and the Doctrine of the Double Effect in 1967 as a thought experiment on ethics, it then evolutionized into what we know today. Making us question human morality, write books annually and hold worldwide presentations. I will explain the trolley dilemma and how Mill’s Theory of Utility is the best way to approach this problem, helping us attain the answer with the best moral outcome. The questionRead MoreThe Trolley Problem Essay2004 Words   |  9 PagesThe Trolley Problem is set up in two parts. The first part of this problem puts the reader in a passive position to choose between shoving a large person onto the track causing one person to die to save the five other people and refraining and doing nothing would allow the five to die and the one person to live. The second part of this scenario would put Frank in a very personal position to choose to do something about the situation at hand, or to let five people die; or deliberately push a largeRead MoreWhat does Utilitarianism Has to do with a Surgeon1566 Words   |  7 Pagessaved (Degrees of clarity, n.d.). Considering the situation, then it will result into a one-to-five cost-to-advantage ratio, which is not just preponderance, but only weightily so. Here it is important to discuss about Foot’s views as he avoids the problem by saying that the doctrine of doing as well as allowing draws more moral distinction specifically between the actions which we wilfully execute and also the ones we which we allow to take place. In this case, it can be said that it is morally soundRead MoreThe Trolley Problem Of The Monist1624 Words   |  7 PagesJudith Jarvis Thomson presents an ethical dilemma entitled The Trolley Problem in The Monist. The problem describes a situation in which a trolley car is moving quickly and out of control on a train track towards five people who are tied to the tracks; you have the power to pull a lever, change the direction of the trolley car and save those five people – at the expense of the life of one person who is on the track the car was diverted to (Thomson 1397). The choice to be made is not just aboutRead MoreThe Doctrine of Double Effect2090 Words   |  8 Pagesserious problems with app lying these tests in the real world. In the real world, people can lie about their intentions and they may not even realize what they are intending. People do not actually act with a knowledge of what effects will be caused by their actions. These standards can easily be manipulated by a person attempting to justify their actions and this has been done in many instances. A scenario commonly used to explain the Doctrine of Double Effect is called the â€Å"trolley problem.† In thisRead MoreEthics Course : The Trolley Problem1487 Words   |  6 Pagesthought experiment that we were given is known as the â€Å"Trolley Problem† and it is split into two parts. In the first part of the problem we have an empty out of control trolley going down the rail track. If the trolley continues to go down the track it will run over and kill 5 unfortunate people who are tied down to the tracks. You are too far away to get to the track but you do have the power to flip a lever that will change the route of the trolley to a second track. This second track has a single personRead MoreEthical Issues Of The Trolley Problem1932 Words   |  8 Pagesthe wheels are: Trolley problem debated The majors concern of any automobile companies and even the passengers is safety. There has being many ethical debates concerning how the safety of the driverless cars will be engineer. This typical question lead to trolley problem. The scholars debated that how will car deal with the issue of ethical dilemma, how will it be engineer to decide. For instance, an experiment was discussed where a decision need to be made on a runaway trolley, speeding down a

John Updike and his novel ‘The Centaur’ free essay sample

American novelist, poet, essayist and playwright, John Updike belongs to the post-war generation of writers the U. S. They came to literature with university degree and having philological training. The object of his image always was a life of intellectuals; he was well familiar with life and habits of the upper-middle-class. One of the most famous and significant novels of Updike is Centaur. Centaur is a book where for the first time, in English literature originated reception semantic complexity. 1 This novel has a two-dimensional structure: the common level and the mythological level. But mythological plots and characters are not just borrowed by writer, but he also creatively reworked them. John Updike appealed to mythology to emphasize the depth and scope of tasks solved by it. John Updike aggressively sought new ways of adapting of myth to the eternal problems of modernity. The main theme of Centaur is impoverishment and degeneration of public and private life. Updike talks about a crisis of ideas, values, moral concepts, spiritual aspirations. The author chose centaur from a rich artistic history of Greek mythology to express the idea of the duality of human nature, in which the spiritual beginning and physiological eternally confront each other. Mythological imagery is constantly present in the narrative and it is the cause of deep generalization. Centaur a novel-imagination, in which myth and reality intertwined. Almost every character has its prototype in the Greek myth. In myth, Chiron is wise and benevolent mentor for famous heroes Theseus and Jason. George Caldwell is Chiron. In the class he sees wild teens whose interests do not extend beyond basketball and mockery of teacher, who desperately tries to talk to them about the origin of life and the essence of man. Zimmerman, director of the school is Zeus. According to legend, Zeus is omnipotent and majestic god. But Zimmerman retained from this mythological prototype only his sense of unlimited power over subordinates, lust which turned into obsession of nasty old man, and willfulness official, who is not under control. Blacksmith Hephaestus on Olympus was an equal among equals is mechanic Hammel with gold hands. He is barely making ends meet and do not withstand competition from well-established firms. Aphrodite always was a symbol of beauty for humanity, and physical education teacher Vera even for Caldwell who is in love with her, no more than a dream. In the dream, animal passion drowns out voice of reason. And Prometheus, who appeared on the pages of a novel in the guise of Peter Caldwell. He is suffering from the sense of social exclusion, and from the inability to adapt itself to the mores of the environment. Finally, He is suffering from the skin disease. It can be perceived only as a tragicomic decline legend. 2 All the action of the novel, takes place in the imagination of the protagonist Peter Caldwell, who is the prototype of John Updike. So we can say that this is the autobiographical novel. The narrative of the novel is in the first person, Peter acts as the narrator, which is logical, as he recalls the events of his life. He is priori subjective. In his imagination he tries to understand his father, mother and other people. He tries to find the answer, find himself. Peter is type of diegetic narrator, it is present not only in the narrative, but also he is a part of the narrated story. And despite the fact that everything is happening in his mind, he does not have absolute knowledge. He is limited in it. Peter just gives us his view of the world; his point of view on things allows us to better understand him as a person. It is through the prism of the Peters attitude to his father; we understand how similar they are. Eventually, Peter himself comes to this conclusion. He realizes that he is just like his father, he is his continuation. Considering that Peter Caldwell is a prototype Updike, we can say that some of the thoughts set by the author of this character, peculiar to the author himself. It is also worth noting that Peter is an example of an explicit image of the narrator. Despite the lack of self-presentation and the fact that we learn his name only in the second chapter, the constant use of the pronoun I indicates this. But in that novel there are two of the narrators. In several chapters of the novel, where describes imaginary mythical scenes involving George Caldwell, the explicit narrator is absent. Instead there is an objective narrator. He is dissolved in the text, he is impersonal, and he has no name. He is omnipresent. Precisely it is closest to the author, because, despite the fact that the narrator is not involved in the story, he is the author of evaluative judgments about the characters. For example, wondering about George Caldwell, he says that George was professional in his field and gives him other flattering epithets. Another example, when he described the body of Caldwell as tall and handsome. From this we can judge about the authors positive attitude to this character. We should also talk about the time of the narrative. Artistic time is a sequence of events in the specification. Different types of mismatch temporal order of the narrative with a temporary order of story is called anachronism according to Gerard Genette. There are two types of anachrony, but in the novel is only present analepsis. Genette called so any mention backdating events are preceding the point in history in which we are. For example, in the first chapter the narrator says: Â «Until they had moved ten miles out of town, the Caldwells had done without a car. They could walk everywhere in Olinger and take the trolley to Alton. But when they bought back the old Kramer place they needed a car. Hummel had put them on to a ‘36 Buick for only $375. Â »3 Anyway, it is very difficult to judge the time in this novel, given that all the action takes place in the imagination of the hero, while he is lying in bed with his mistress. In the novel Centaur the action goes as if at the same time and in the mythical Greece, and in a small town in the United States. Episodes just flow like one from the other that can be called a scenic narration. All episodes are mapped and linked in a complex manner. The narrator is only used in the chapters are devoted to father of the main character. That allows you to look at this character more objectively, without the prejudice protagonist Peter Caldwell. Advantageously, this novel was written from the face of narrator. There are just a few chapters in third person. Bearing in mind that it is autobiographical novel, we can suggests that using a narrator, the author tried to make the story more real and more fully reveal the inner world of the character, through his inner monologues and attitude towards the world. One of the main features of this work is that every word hides a multitude of meanings and it allows each time interpreted episodes of the novel in many ways. For example, we can take an episode from the beginning of the second chapter. It is here that it becomes clear that everything that happens in novel, it is just a figment of the imagination of Peter Caldwell, who is lying in bed with his mistress. The impression is that he tells her memories of her childhood. Here Updike masterfully connects two realities with help dream of adult Peter (last night I dreamt that Hitler, a white-haired crazy man with a protruding tongue, was found alive in Argentina) and the dream from that time when he was fifteen. This dream can be interpreted as a kind of reminder of Peter from his unconscious that an evil and good live in him. Hitler is evil, destructive force, and the a white-haired crazy man with a protruding tongue reminds me of Einstein and he is associated with a good, a creative force in man. In dream of Peter of fifteen age, he feels yourself like a tree. It reminds him that he is part of the universe. The tree, ingrown deeply rooted in the land is a metaphor for the idea that the people belong to the earth. Perhaps it is also a metaphor for what a person is attached to their roots; you are the continuation of someone else. Dream contrasts with reality, where fifteen years Peter tries to isolate itself from the outside world, like and his father. But this is not the only thing that combines Peter and George Caldwell. They both feel a live poisonous lump, but only one perceives it as fear, and the other, like a disease. The epithet which uses Updike suggests the idea about tangle of snakes, and according to Christian tradition, snakes is the evil that lives in man and he should to beat it. In this case, evil is the pride of personages. Peter rebels against his father, trying to find himself. And George isolates himself from the outside world, removed from his family and wants to die. It is a selfish act of tired man. Senior Caldwell complains constantly, trying to get sympathy, and when gets it begins to be stubborn and capricious. After all, technically, if he is terminally ill, George is the walking dead and he is no longer a part of this world. In other words, he has every right to arbitrarily delete itself from the universe. Until he has a pride, he will strive to loneliness and death. That feeling is his lump of snakes. Each page of the novel can be analyzed. Reader can found hundreds of meanings, but, nevertheless, the authors intention is often not completely understood. Since the first works, Updike developed typical motifs of the slow but irreversible degeneration of personality, decline and impoverishment of its spiritual potential, a crisis of faith, a substitute indifference or nihilism. Most often, these motives are related to the fate of ordinary people who have achieved material prosperity , but they are persecuted vague sense of aimlessness of his outwardly sustainable life and seeking to diversify everydayness through all sorts of surrogates of intense and vivid existence. The combination of satirical colors with a nostalgic tone, that creates unconcealed sympathy of the author for his characters, helped Updike create a multifaceted picture of the life of the average American 1950-70es4. In conclusion, one can say that Updike remains one of the most visible figures in American letters, a perennial candidate for the Nobel Prize, and the rare writer who can combine literary merit with popular success.

With Its Long Slender Body The Snakes Probably The Funniest Shaped C E

With it's long slender body the snake's probably the funniest shaped creature you will ever encounter. There are many points about this wonderful Reptile that make it a high asset to the world. It has been said that people are always afraid of what's different, afraid of what they don't know. Well, in less than 10 min, I promise you will know all the answers to all the questions that you have ever had about snakes. From questions like what is a Thamnophis sirtalis, to were the butt is located. First of all, let's dispel any of the rumors that are around about these guys. Despite popular belief, the snake does not swallow there young to protect them from harm the stomach would start to digest them. Snakes do not milk cows (thank goodness for the cow snakes teeth are sharp). This one came around from fear and adrenaline, but snake cannot crawl faster than a human can run. The tongue of the snake is not a stinger (though they do tickle). And, snakes are not slimy, Now that we have started uncovering the truth about these reptiles we can start at the top. In the world today there are about 2,500 known species of snakes belonging to more than 10 families. In the U.S. there are about 127 species, with 38 species found within Kansas (with 5 venomous ones). Most people wonder what will happen to them if they do happen to encounter a snake. Will I get bitten, is it venomous, will I die, is someone going to have to suck the poison out of there, is it trying to kill me, should I try to kill him? Allot of things are happening at this point, well more than likely the snake is just trying to defend himself. And he has all the right to do so. First of all you disrupted the snake, it did not disrupt you. How would you feel if A 5 to 6 foot thing with two legs and hair growing on it almost stepped on you and you were a only a half foot off the ground, you would be pretty scared to. More than likely the snake is a harmless one. If by chance the snake is a venomous or dangerous snake just simply stop, and walk slowly away from it. Do not threaten it or try to kill it, just back away. With all this talk about confrontation and how to avoid the snake, I would be good if I mentioned the size of what to stay on the look out for. Snakes come in all sizes from super small and sleek to large and cumbersome. Most snakes on the other hand are an average of two to eight feet. Snake have been recorded to having reached up to 36.5 feet. And there are certain breeds that are found to only grow to 1 to 1.5 feet. The diversity of snakes is almost comparable to none. The size of A snake effects the number of vertebrae that it would have. All snakes have A minimum of 100 vertebrae, some up to 400. The human body only has 32. With the ribs of a snake attached through ligaments and muscles the snake has much more allowance for movement and expandability of the ribcage. The human body is less flexible because our bones are directly connected one another. Above Right: the skeleton of a snake. Left: A snake starting it's shedding, it does this by rubbing its nose against a rock or another rough surface. Some people believe that the snake is a slimy creature. This could not be any farther from the truth! "The snake's skin is made out of a hard, dry material called keratin"(num. 2/A). "Depending on the snake, it can shed every 20 days to once a year"(3). The reason for this is. The skin of a snake can not expand and grow with the snake as it is maturing. When they outgrow themselves they form a new skin layer and shed the old one off. Snake's do put wear and tear on the skin to at times to. So they may shed a layer even after the snake is done growing. If you look closely at a snake that

Whole Foods description and generic strategy

Whole Foods was established in 1980 after the merger between Safeway store and Clarksville Natural Grocery. The company’s expansion strategy began in 1984 when it started acquiring other existing food chains.Advertising We will write a custom case study sample on Whole Foods description and generic strategy specifically for you for only $16.05 $11/page Learn More In 2004, the company managed to enter the United Kingdom market and consequently acquired quite a good number of food chains. Before the close of 2008, Whole Foods established more food chains although some of them were closed down after a short duration. It is worth to mention that Whole Foods is one the leading organic and natural foods supermarkets across the globe. The high performance level of the company is linked to the company’s mission statement which entails the provision of products that enhance the overall wellbeing and vitality of its customers. The latter has been att ained by ensuring that customers are supplied with the highest quality products. The aspiration of the company is to achieve international recognition by producing unique organic and natural foods and also increasing its retail outlets. The company’s expansion strategy The expansion strategy of the company focuses on increasing supply in order to help the company meet the growing demand for both the natural and organic foods. The increasing demand is attributed to the entry of new buyers in the marketplace. In order to achieve the desired level of expansion, the company has continued to invest substantial level of resources in different areas especially in political reforms. This is due to the current regulations from the government that restricts the quantity of organic farming. Moreover, the level of research and development that focuses on the production of staple organic products has also been intensified. The company also puts a lot of emphasis on the placement as an exp ansion technique. Whole Foods targets customers with income levels that are above average and also ensures that its stores are placed in areas where almost half the residents have at least some college education. The company believes that such a population is in a vantage position to support healthy, environmental, and nutritional values. The current number of distribution stores and retails outlets is an indication that the company is performing considerably well in its operations. In order for the company to achieve the desired growth levels, there is great need to continue investing in both sales and financial research. This is based on the fact that any given company should not merely focus on education level and income when expanding its operations. Whole Food’s key strength or weakness, opportunity or threat, that justifies why the expansion strategy should be continued A major strength lies in the company’s ability to provide quality and high standard products. Customers who purchase natural and organic foods from the company are guaranteed high levels of satisfaction. In addition, the company enjoys a strong company management equipped with economic value and improved systems for providing employees with incentives. These strengths are very helpful to the company as it undertakes its expansion strategy.Advertising Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Giving incentives to employees serves as one way of motivating them since it increases their participation in expanding the company’s operations. However, it is vital to note that the company’s effort to expand is likely to be hindered due to the high prices charged on some of the products. In order to overcome this weakness, the management should explain why some of the products are more expensive than others. This will make customers to remain loyal to the company. The expansion of Whole Foods is also justified based due to the fact that the company has a very attractive market share and also holds a strong position within the targeted market. This implies that it is capable of realizing a more profitable and stronger position by expanding to new markets. The company’s key opportunities include increased recognition within the organic or health food industry, and brand image enhancement within the surrounding community. By continuing the expansion strategy, Whole Foods can increase the level of its sales and increase demand for its products by attracting new customers. In addition, the company finds it easy to promote the organic foods while enhancing the brand loyalty and image. It is highly likely that Whole Foods will continue to expand in other areas and consequently increase its profitability and market share. On the other hand, Whole Foods faces key threats such as increased supply of organic food substitutes from the local grocers and high pri ces on some of the company’s products. This means that it is necessary for the company to come up with appropriate strategies that may help it to retain its current customers and attract new ones. By so doing, it will be possible for the company to continue with its expansion programs. In my view, I believe that Whole Foods is justified to continue with its current expansion strategy since it enjoys significant strengths and opportunities that give it a competitive power over other players in the same industry. However, the company should address the key weaknesses and threats that are likely to affect its expansion strategy. For instance, Whole Foods can gain significantly by reducing the price of some of its products alongside improving quality. This prevents customers from shifting their interests to other competitors. This case study on Whole Foods description and generic strategy was written and submitted by user Tate D. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Barnes Noble Nook Essays

Barnes Noble Nook Essays Barnes Noble Nook Essay Barnes Noble Nook Essay Marketing Strategy Strategic Situation Summary: Market Target(s) Description: Barnes Noble Nook 1. Market Segments Identified- Middle-Upper Class, educated, moderate- high income, heavy internet user 2. Primary Market- Business travelers Percent More Likely Than Average U. S. Adult to†¦. Have accessed the Internet outside the home via WiFi or wireless connection (in last 30 days): 199% Have household income of $100,000 or more annually: 87% Have accessed the Internet with a cell phone or other mobile device (in last 30 days): 154% Be a Heavy Internet User: 116% Have a Bachelor’s or Post-Graduate Degree: 111% Be between the ages of 35-54: 20% Be male: 16% 3. Secondary Market- Education- High School students, College Undergraduates 4. Market Characteristics a. Geographic- Suburban – travel to cities for work or school b. Demographic- The following is a survey conducted for Nook Owners’ age distribution from 111 Nook owners 7. 21% Nook Owners between 10 and 19   8 out of 111. 21. 62% Nook owners between 20-29 – 24  out of 111. 17. 11% of Nook owners between 30-39 – 19  out of 111. 22. 52% of Nook owners are between 40-49 – 25 out of 111. 18. 1% of Nook owners are between  50-59 – 20  out of 111. 11. 71% of Nook owners are between 60-69 – 13  out of 111. Just 1 nook owner between 70-79. Just 1 nook owner between 80-89. c. Psychographic- Personality: Values: Primary Motivation: Ideals: Self-expression: Resources: d. Behavioral- User-status: Usage-rate: Purchase-occasion: Benefits sought: Objectives for the Market Target(s): Marketing Program Positioning Strategy: A. Product Strategy a. New Products b. Product Improvements: Incremental I nnovation NOOKstudy i. It will allow the student instant downloads for academic ebooks. It will allow students to search for keywords in lecture notes, syllabuses and more. ii. Its a desktop app that will work on Macs and PCs. When installed, it provides students with access to a wide library of textbooks for less than standard books. iii. Furthermore, the app will enable students to highlight and take notes that are searchable and customizable, and provide students access to all of their materials – eTextbooks, lecture notes, syllabi, slides, images, and other course-related documents – all in one place. Their digital library will be able to go from home, to the library, and to the classroom. B. Distribution Strategy C. Price Strategy: a. Of the 181 million US consumers who are online, 14%, or 25 million consumers, say that eReaders priced at $199 or higher - the current price range for eReaders - are expensive, but they’d still consider them for purchase at that price point. What this means: The maximum addressable market for eReaders as they are currently priced is substantial, but to reach the largest market possible, the prices will need to come down. Still, they have phenomenal social and economic impact as they catalyze a new behavior of digital reading across multiple devices. We’re just at the beginning of this revolution. [pic] D. Promotion Strategy a. Advertising i. Banner ads inside books. The average U. S. adult reads four books a year; with a population of 250 million you get 1 billion books digested annually. At 200 pages per book, thats 200 billion potential ad impressions if just one ad was placed at the bottom of each page. Now, charge a $20 CPM for such premium placement and you have just unlocked a $4 billion advertising market. This concept can extend to college textbooks with coupons for partners, such as Starbucks Coffee. ii. Readers give advertisers more consumer attention because readers cannot easily surf away to other websites. Advertisers would win higher response rates because the ads are much more noticeable and could be contextually targeted to content and the users personal information disclosed by their book purchases. b. Publicity c. Internet d. Personal Selling e. Sales Promotion i. Visit any Barnes Noble store and show y our NOOK or mobile device to one of our booksellers, and receive a voucher for the FREE eBook. The voucher will require recipients to enter an online code to receive the free eBook. This will create more movement to the website and to promote other product offerings. E. Marketing Research F. Coordination with Other Business Functions [pic] Mediamark says there are approximately 2. 1 million US adults who own eReaders. Available this week, the new Nook WiFi device is priced at just US$149. The price on the existing Nook 3G, meanwhile, was slashed from $259 to $199, making it the first under-$200 dedicated e-reader with both free 3G wireless and WiFi, according to the company. Barnes Noble now offers all Nook users complimentary access to ATTs (NYSE: T) entire nationwide WiFi network. Its eBookstore now boasts more than one million e-books, periodicals and other digital content, the company said. Under-$200 is always a new product categorys sweet spot, and BN is probably selling the Nook at a slim margin or even a loss in order to gain market share and brand share in the digital book distribution world. Price, meanwhile, is a very important factor in that competition particularly the sub-$200 price point, which is psychologically very important for consumer adoption, she asserted. Any time you deflate the margin on a product by merely adjusting price, it has consequences to the bottom line, he explained. Another option to just dropping price would have been to add a coupon for up to $50 worth of content; this would have fulfilled the urge to drop price however would have kept topline revenue flat. Style: The Nook has a color menu, whereas the entire Kindle display is focused on black and white, he explained. The Nook is lighter. The Nook is now cheaper and the Nook is a little more aesthetically appealing. Potential Target Markets Specifically, individuals interested in a very focused reading experience are one; the education market is another, she pointed out. If device manufacturers and educational and professional publishers are successful at getting that constituency, we think e-readers will be able to hold their own against media tablets, Kevorkian said noting, however, that while theres great potential, it has yet to be realized. A total of 7. 6 million media tablets, including the iPad, will ship worldwide in 2010, growing to 46. 7 million units in 2014, IDC has forecast. The e-reader category, on the other hand including both connected e-readers and USB-enabled ones will ship 6. million worldwide this year, the company predicted, increasing to just over 9 million in 2012 before declining to 7. 9 million in 2014, Kevorkian noted. NOOK for Android-based smartphones and device s. The new application offers those with devices using Android OS 1. 6 and higher the ability to shop Barnes Nobles expansive eBookstore of more than one million eBooks The new Android app is also the first eReader software to feature Barnes Nobles new NOOK-centric branding, leveraging the strength of the companys NOOK brand across its entire eReading offering. The new eReader software branding aligns with the companys current NOOK offering NOOK 3G and NOOK Wi-Fi eBook Readers, and the recently announced NOOKstudy online study platform and software solution for higher education. NOOK for Android will soon be followed by an updated NOOK for iPhone, NOOK for iPad, and others in the coming months, the company noted. Barnes Noble is diving deeper into the education market with an expected August release of NOOKstudy which will run on Macs and PCs and not require a NOOK or any other mobile device. NOOKstudy will act as a hub for eTextbook, class notes, syllabi, scanned handouts, and even non-educational eBooks. It will allow students to take notes as well as highlight passages in eTextbooks. Users will also be able to tag items for easy retrieval using common terms like: for the final exam. It will provide full searches of anything, in the eTextbooks or your notes, and link into Google or Dictionary. com to look up terms. Multiple eTextbooks can be opened at the same time, or two pages from ifferent sources can be simultaneously displayed. The program is currently being piloted at Penn State, University of Nevada, Queensborough Community College, and the Rochester Institute of Technology. Barnes Noble’s ability to market the Nook through its bricks-and-mortar stores, along with the comparative newness of the device, were keys to that competitive edge. Under the terms of the Best Buy agreement, the Nook’s e-reader software will come pre-loaded on a number of PCs and smartphones sold through the retailer. Both Barnes Noble and Amazon have focused on porting e-reader applications onto a number of devices, including ostensible rival iPad, in a bid to increase the potential audience for their proprietary e-books. Barnes Noble announced a software update for its Nook e-reader, including a Web browser and Android-based games, on April 23. Another feature, â€Å"Read In Store,† allows Nook users to browse the retailer’s e-books for free at any Barnes Noble bookstore, with the entirety of each book accessible for an hour. NOOK Wi-Fi eBook Reader marries innovative technology and sleek minimalist design with Wi-Fi connectivity. This latest addition to the NOOK family gives customers the opportunity to take advantage of the proliferation of both in-home and public Wi-Fi hotspots, where they can browse the Web and shop the Barnes Noble eBookstore of more than one million eBooks, periodicals and other digital content. With its latest software update for all NOOK devices (now available at www. nook. com/update), Barnes Noble is offering all NOOK customers complimentary access to ATTs entire nationwide Wi-Fi network, including Barnes Noble bookstores which have previously been available to NOOK customers. As part of the NOOK eBook Reader family, NOOK Wi-Fi features Barnes Noble’s breakthrough LendMe technology, enabling customers to share eBooks with friends for up to 14 days. NOOK Wi-Fi also offers the same great in-store features like Read In Store to browse complete eBooks in Barnes Noble stores at no cost, and More In Store, offering free, exclusive content and special promotions. http://floridaresearchgroup. wordpress. com/2010/02/16/demographics-of-kindle-a

By studying the particular situation in somalia,illustrate how poverty Essay - 1

By studying the particular situation in somalia,illustrate how poverty links with conflict and vice versa ,and suggest ways in which international organisations can help realistically and effectively - Essay Example This led to a period when the country underwent a form of decentralization as independent regional governments were formed in the North by different groups (Thomashausen, 2002). The war against the ruling Somali government began near the end of the 1970s when the then socialist government began seeking out individuals suspected of taking part in the attempted coup dà ©tat of 1978 and executing them. Though the government captured many of these individuals who were military and government officials, a number of them managed to escape and flee the country (Degu, 2007). These ex officials began to form the first dissident groups that were determined to see Major General Mohamed Siad Barre, the leader of the government removed from power even if it meant the use of force. The demise of the ruling government and its army was the source of a power vacuum that was left as a result, and the main cause for the civil war that ensued thereafter as the different factions that had fought together to oust the Major general now fought with one another as each tried to assume control of essential regions most notably, the country’s capital (Thomashausen, 2002). Groups that had once been allies turned into foes as they failed to see eye to eye and agree over who should assume control from the fallen general leading to bloody clashes in which countless of innocent lives were lost in the process as they were caught up in between the warring factions. Though the conflict existed before this time, the main focus will be on the war from 1991 onwards for the purpose of this essay. In the year 1992, the United Nations decided to become involved in the civil war through helping those who were affected by it via providing human relief to those who were affected as well as help restore order in the country. One of the ways in which the UN strived to achieve these objectives was